Brighten blonde strands, year-round. This hair lightening shampoo gradually deposits yellow tones for blonder-looking hues.

Natural Lightening Complex gently lightens blonde hair and is mild enough for daily use. Ammonia and peroxide free. For all shades of natural, color-treated, or highlighted blonde hair.

How to use: begin by applying Sheer Blonde® Go Blonder Lightening Shampoo to wet hair. Gently massage and work into a rich lather, then rinse. Follow with Go Blonder Conditioner. Massage throughout hair, from root to tip, then rinse thoroughly. Towel dry. Style as usual.