Cool It Blue Toning Shampoo 200ml

Revitalise and refresh your colour with Provoke Cool It shampoo and conditioner. The intensive blue toning shampoo cools down red & orange tones to leave your hair looking stunningly vibrant.

Designed specifically for those looking to maximise their hair colour and condition, the hydrating blue conditioner is enriched with keratin to target damaged hair. While purple toning is mainly for blonde hair, blue toning is designed to work for both brunettes AND warm blondes, meaning it works on warm highlights and balayage too.

The blue pigments in this shampoo remove unwanted orange and red tones, which can often appear when dyed brunette hair colour starts to fade, creating a richer, deeper brunette hair colour.

The blue pigments will also remove orange tones in blonde hair, making it the perfect solution to creating those multi-tone effects in your balayage and ombre hair colours. We know that coloured hair needs extra care, so this is a nourishing sulphate-free formula enriched with AquaPlex™ and inca inchi oil to repair damaged hair bonds and provide the extra nourishment coloured hair needs, leaving hair shiny, healthy and hydrated.

If you have balayage, ombre or highlighted brunette hair, use the shampoo and conditioner together in every other wash. How to apply Wet hair, massage in, leave for 3-5 minutes and rinse out. Optimal results achieved when used with our Cool It blue toning conditioner.